{"id":621,"date":"2026-05-03T11:44:58","date_gmt":"2026-05-03T09:44:58","guid":{"rendered":"https:\/\/www.brandvity.com\/?page_id=621"},"modified":"2026-05-03T19:36:12","modified_gmt":"2026-05-03T17:36:12","slug":"dovolena-bez-starosti","status":"publish","type":"page","link":"https:\/\/www.brandvity.com\/?page_id=621","title":{"rendered":"Dovolen\u00e1 bez starost\u00ed"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"621\" class=\"elementor elementor-621\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2bde00c5 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"2bde00c5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-02d48cd e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"02d48cd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8dc8249 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"8dc8249\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-556301e e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"556301e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-360677a8 elementor-widget elementor-widget-heading\" data-id=\"360677a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Tvo\u0159\u00edme <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8beb45b elementor-widget elementor-widget-heading\" data-id=\"8beb45b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Dovolenou bez starost\u00ed<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3d3db304 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"3d3db304\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0ea391e e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"0ea391e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-39683f4 elementor-invisible elementor-widget elementor-widget-button\" data-id=\"39683f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Branding<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-761f080 elementor-invisible elementor-widget elementor-widget-button\" data-id=\"761f080\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Design<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69ff230 elementor-invisible elementor-widget elementor-widget-button\" data-id=\"69ff230\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Web<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aaa53eb e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"aaa53eb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a7a0518 elementor-invisible elementor-widget elementor-widget-button\" data-id=\"a7a0518\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Marketing<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3891e77 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"3891e77\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-26733540 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"26733540\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-33f43721 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"33f43721\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa09414 elementor-widget elementor-widget-image\" data-id=\"aa09414\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"683\" height=\"600\" src=\"https:\/\/www.brandvity.com\/wp-content\/uploads\/2026\/05\/Image_Placeholder-about-1.jpeg\" class=\"attachment-large size-large wp-image-626\" alt=\"\" srcset=\"https:\/\/www.brandvity.com\/wp-content\/uploads\/2026\/05\/Image_Placeholder-about-1.jpeg 683w, https:\/\/www.brandvity.com\/wp-content\/uploads\/2026\/05\/Image_Placeholder-about-1-300x264.jpeg 300w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-150512e9 elementor-widget elementor-widget-image\" data-id=\"150512e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"683\" height=\"600\" src=\"https:\/\/www.brandvity.com\/wp-content\/uploads\/2026\/05\/Image_Placeholder-about-1.jpeg\" class=\"attachment-large size-large wp-image-626\" alt=\"\" srcset=\"https:\/\/www.brandvity.com\/wp-content\/uploads\/2026\/05\/Image_Placeholder-about-1.jpeg 683w, https:\/\/www.brandvity.com\/wp-content\/uploads\/2026\/05\/Image_Placeholder-about-1-300x264.jpeg 300w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-77921364 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"77921364\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-781864a0 elementor-widget elementor-widget-image\" data-id=\"781864a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"683\" height=\"600\" src=\"https:\/\/www.brandvity.com\/wp-content\/uploads\/2026\/05\/Image_Placeholder-about-1.jpeg\" class=\"attachment-large size-large wp-image-626\" alt=\"\" srcset=\"https:\/\/www.brandvity.com\/wp-content\/uploads\/2026\/05\/Image_Placeholder-about-1.jpeg 683w, https:\/\/www.brandvity.com\/wp-content\/uploads\/2026\/05\/Image_Placeholder-about-1-300x264.jpeg 300w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d2e1bc8 elementor-widget elementor-widget-image\" data-id=\"6d2e1bc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"683\" height=\"600\" src=\"https:\/\/www.brandvity.com\/wp-content\/uploads\/2026\/05\/Image_Placeholder-about-1.jpeg\" class=\"attachment-large size-large wp-image-626\" alt=\"\" srcset=\"https:\/\/www.brandvity.com\/wp-content\/uploads\/2026\/05\/Image_Placeholder-about-1.jpeg 683w, https:\/\/www.brandvity.com\/wp-content\/uploads\/2026\/05\/Image_Placeholder-about-1-300x264.jpeg 300w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d00acf7 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"d00acf7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63d3824 elementor-widget elementor-widget-heading\" data-id=\"63d3824\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">O projektu<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6385dc1 elementor-widget elementor-widget-text-editor\" data-id=\"6385dc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Dovolen\u00e1 bez starost\u00ed je rodinn\u00fd projekt, jeho\u017e c\u00edlem je vytvo\u0159it ubytov\u00e1n\u00ed, do kter\u00e9ho se lid\u00e9 budou cht\u00edt vracet, nejen kv\u016fli lokalit\u011b, ale p\u0159edev\u0161\u00edm kv\u016fli atmosf\u00e9\u0159e a p\u00e9\u010di, kterou c\u00edt\u00ed v ka\u017ed\u00e9m detailu.<\/p><p class=\"font_8\">Projekt zahrnuje s\u00ed\u0165 apartm\u00e1n\u016f v \u010cesk\u00e9 republice a Chorvatsku, kter\u00e9 jsou ur\u010deny p\u0159edev\u0161\u00edm pro rodiny s d\u011btmi a skupiny p\u0159\u00e1tel. V r\u00e1mci spolupr\u00e1ce jsme zna\u010dku postavili od z\u00e1klad\u016f \u2013 od definice c\u00edlov\u00e9 skupiny a hodnot zna\u010dky, p\u0159es t\u00f3n komunikace, a\u017e po vizu\u00e1ln\u00ed identitu, strukturu webu, text\u016f a marketingov\u00e9ho pl\u00e1nu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-77950dc e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"77950dc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f23e411 elementor-widget elementor-widget-heading\" data-id=\"f23e411\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Na\u0161\u00edm c\u00edlem bylo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18f8662 wpr-list-style-none elementor-invisible elementor-widget elementor-widget-wpr-posts-timeline\" data-id=\"18f8662\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInLeft&quot;,&quot;swiper_speed&quot;:500}\" data-widget_type=\"wpr-posts-timeline.default\">\n\t\t\t\t\t<div class=\"wpr-timeline-outer-container\"><div class=\"wpr-wrapper swiper wpr-horizontal\" dir=\"\" data-slidestoshow = \"4\" data-autoplay=\"\" data-loop=\"\" data-swiper-speed=\"500\" data-swiper-delay=\"0\" data-swiper-poh=\"\" data-swiper-space-between=\"\"><div class=\"swiper-wrapper wpr-horizontal-timeline\"><div class=\"swiper-slide swiper-slide-line-bottom  elementor-repeater-item-7fbfd84\"><div class=\"wpr-main-line-icon wpr-icon\"><i aria-hidden=\"true\" class=\"far fa-flag\"><\/i><\/div><div class=\"wpr-story-info \"><div class=\"wpr-timeline-content-wrapper\"><div class=\"wpr-title-wrap\"><span class=\"wpr-title\">Vytvo\u0159it ucelenou zna\u010dku s jasn\u00fdm hlasem<\/span><\/div><\/div><\/div><\/div><div class=\"swiper-slide swiper-slide-line-bottom  elementor-repeater-item-97d0479\"><div class=\"wpr-main-line-icon wpr-icon\"><i aria-hidden=\"true\" class=\"far fa-paper-plane\"><\/i><\/div><div class=\"wpr-story-info \"><div class=\"wpr-timeline-content-wrapper\"><div class=\"wpr-title-wrap\"><span class=\"wpr-title\">Vytvo\u0159it web s d\u016frazem na p\u0159ehlednost a d\u016fv\u011bru<\/span><\/div><\/div><\/div><\/div><div class=\"swiper-slide swiper-slide-line-bottom  elementor-repeater-item-3e56375\"><div class=\"wpr-main-line-icon wpr-icon\"><i aria-hidden=\"true\" class=\"far fa-lightbulb\"><\/i><\/div><div class=\"wpr-story-info \"><div class=\"wpr-timeline-content-wrapper\"><div class=\"wpr-title-wrap\"><span class=\"wpr-title\">Zjednodu\u0161it proces rezervace a zlep\u0161it z\u00e1kaznickou zku\u0161enost<\/span><\/div><\/div><\/div><\/div><div class=\"swiper-slide swiper-slide-line-bottom  elementor-repeater-item-3f3802c\"><div class=\"wpr-main-line-icon wpr-icon\"><i aria-hidden=\"true\" class=\"fas fa-bolt\"><\/i><\/div><div class=\"wpr-story-info \"><div class=\"wpr-timeline-content-wrapper\"><div class=\"wpr-title-wrap\"><span class=\"wpr-title\">Navrhnout strategii pro organick\u00fd r\u016fst (social, email, obsah)<\/span><\/div><\/div><\/div><\/div><\/div>\n\t\t\t<!-- Add Pagination -->        \n\t\t\t<div class=\"wpr-swiper-pagination\"><\/div>\n\t\t\t<!-- Add Arrows -->\n\t\t\t<div class=\"wpr-button-prev wpr-timeline-prev-arrow wpr-timeline-prev-18f8662\">\n\t\t\t\t<i class=\"fas fa-angle-left\"><\/i>\n\t\t\t<\/div>\n\t\t\t<div class=\"wpr-button-next wpr-timeline-next-arrow wpr-timeline-next-18f8662\">\n\t\t\t\t<i class=\"fas fa-angle-left\"><\/i>\n\t\t\t<\/div>\n\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4196e14 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"4196e14\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-00a4b0b e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"00a4b0b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b49b2ae elementor-widget elementor-widget-heading\" data-id=\"b49b2ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Nejd\u0159\u00edv jsme dali zna\u010dce sm\u011br<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e87b3a4 elementor-widget elementor-widget-text-editor\" data-id=\"e87b3a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"713\" data-end=\"997\">Ne\u017e vznikl web nebo vizu\u00e1ln\u00ed styl, bylo pot\u0159eba pochopit samotnou podstatu projektu. Definovali jsme hodnoty, c\u00edlovou skupinu, z\u00e1kaznickou cestu i t\u00f3n komunikace. D\u00edky tomu zna\u010dka z\u00edskala jasn\u00fd z\u00e1klad, o kter\u00fd se mohla op\u0159\u00edt ka\u017ed\u00e1 dal\u0161\u00ed \u010d\u00e1st projektu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e7930d elementor-widget elementor-widget-image\" data-id=\"1e7930d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.brandvity.com\/wp-content\/plugins\/elementor\/assets\/images\/placeholder.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-63fac91 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"63fac91\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1574a9d elementor-widget elementor-widget-heading\" data-id=\"1574a9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vizu\u00e1ln\u00ed styl, kter\u00fd navozuje klid<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-90b30a4 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"90b30a4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51866fb elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"51866fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.brandvity.com\/wp-content\/plugins\/elementor\/assets\/images\/placeholder.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2372692 elementor-widget elementor-widget-text-editor\" data-id=\"2372692\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"713\" data-end=\"997\">Vizu\u00e1ln\u00ed identita vznikla tak, aby podporovala emoce, kter\u00e9 si lid\u00e9 s dovolenou spojuj\u00ed \u2013 pohodu, d\u016fv\u011bru, bl\u00edzkost a jednoduchost. Barvy, typografie i grafick\u00e9 prvky jsme ladili tak, aby zna\u010dka p\u016fsobila p\u0159irozen\u011b, lidsky a z\u00e1rove\u0148 profesion\u00e1ln\u011b.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-40c70c8 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"40c70c8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c5a52bb elementor-widget elementor-widget-heading\" data-id=\"c5a52bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Web jako hlavn\u00ed prodejn\u00ed kan\u00e1l<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c771205 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"c771205\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-def5f07 elementor-widget elementor-widget-image\" data-id=\"def5f07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.brandvity.com\/wp-content\/uploads\/2026\/05\/Minimalist-Website-Launch-Computer-Mockup-Instagram-Post-2-1024x1024.png\" class=\"attachment-large size-large wp-image-721\" alt=\"\" srcset=\"https:\/\/www.brandvity.com\/wp-content\/uploads\/2026\/05\/Minimalist-Website-Launch-Computer-Mockup-Instagram-Post-2-1024x1024.png 1024w, https:\/\/www.brandvity.com\/wp-content\/uploads\/2026\/05\/Minimalist-Website-Launch-Computer-Mockup-Instagram-Post-2-300x300.png 300w, https:\/\/www.brandvity.com\/wp-content\/uploads\/2026\/05\/Minimalist-Website-Launch-Computer-Mockup-Instagram-Post-2-150x150.png 150w, https:\/\/www.brandvity.com\/wp-content\/uploads\/2026\/05\/Minimalist-Website-Launch-Computer-Mockup-Instagram-Post-2-768x768.png 768w, https:\/\/www.brandvity.com\/wp-content\/uploads\/2026\/05\/Minimalist-Website-Launch-Computer-Mockup-Instagram-Post-2.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8ef43a8 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"8ef43a8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-990673e elementor-widget elementor-widget-heading\" data-id=\"990673e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Aby zna\u010dka mohla r\u016fst<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ce7eba elementor-widget elementor-widget-text-editor\" data-id=\"1ce7eba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"3191\" data-end=\"3477\">Po spu\u0161t\u011bn\u00ed webu jsme nastavili z\u00e1kladn\u00ed marketingov\u00fd syst\u00e9m \u2013 od SEO a analytiky p\u0159es e-mail marketing a\u017e po obsahovou strategii pro soci\u00e1ln\u00ed s\u00edt\u011b. C\u00edlem nebylo jen vytvo\u0159it hezk\u00fd web, ale p\u0159ipravit zna\u010dku na dlouhodob\u00fd r\u016fst a v\u011bt\u0161\u00ed nez\u00e1vislost na rezerva\u010dn\u00edch platform\u00e1ch.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d5ec35c e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"d5ec35c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7493b8f elementor-widget elementor-widget-heading\" data-id=\"7493b8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Soci\u00e1ln\u00ed m\u00e9dia<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ba85395 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"ba85395\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2091f95 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"2091f95\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-063b08e elementor-widget elementor-widget-heading\" data-id=\"063b08e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">M\u00e1te projekt, kter\u00fd pot\u0159ebuje jasn\u00fd sm\u011br?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-134eca4 elementor-widget elementor-widget-text-editor\" data-id=\"134eca4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"3191\" data-end=\"3477\">Pom\u016f\u017eeme v\u00e1m vytvo\u0159it zna\u010dku, kter\u00e1 nebude jen dob\u0159e vypadat, ale bude d\u00e1vat smysl v\u00e1m, va\u0161im z\u00e1kazn\u00edk\u016fm i dal\u0161\u00edmu r\u016fstu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79cdbc0 elementor-invisible elementor-widget elementor-widget-button\" data-id=\"79cdbc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CHCI PROBRAT SV\u016eJ PROJEKT<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Tvo\u0159\u00edme Dovolenou bez starost\u00ed Branding Design Web Marketing O projektu Dovolen\u00e1 bez starost\u00ed je rodinn\u00fd projekt, jeho\u017e c\u00edlem je vytvo\u0159it ubytov\u00e1n\u00ed, do kter\u00e9ho se lid\u00e9 budou cht\u00edt vracet, nejen kv\u016fli lokalit\u011b, ale p\u0159edev\u0161\u00edm kv\u016fli atmosf\u00e9\u0159e a p\u00e9\u010di, kterou c\u00edt\u00ed v ka\u017ed\u00e9m detailu. Projekt zahrnuje s\u00ed\u0165 apartm\u00e1n\u016f v \u010cesk\u00e9 republice a Chorvatsku, kter\u00e9 jsou ur\u010deny p\u0159edev\u0161\u00edm pro rodiny s d\u011btmi a skupiny p\u0159\u00e1tel. V r\u00e1mci spolupr\u00e1ce jsme zna\u010dku postavili od z\u00e1klad\u016f \u2013 od definice c\u00edlov\u00e9 skupiny a hodnot zna\u010dky, p\u0159es t\u00f3n komunikace, a\u017e po vizu\u00e1ln\u00ed identitu, strukturu webu, text\u016f a marketingov\u00e9ho pl\u00e1nu. Na\u0161\u00edm c\u00edlem bylo Vytvo\u0159it ucelenou zna\u010dku s jasn\u00fdm hlasemVytvo\u0159it web s d\u016frazem na p\u0159ehlednost a d\u016fv\u011bruZjednodu\u0161it proces rezervace a zlep\u0161it z\u00e1kaznickou zku\u0161enostNavrhnout strategii pro organick\u00fd r\u016fst (social, email, obsah) Nejd\u0159\u00edv jsme dali zna\u010dce sm\u011br Ne\u017e vznikl web nebo vizu\u00e1ln\u00ed styl, bylo pot\u0159eba pochopit samotnou podstatu projektu. Definovali jsme hodnoty, c\u00edlovou skupinu, z\u00e1kaznickou cestu i t\u00f3n komunikace. D\u00edky tomu zna\u010dka z\u00edskala jasn\u00fd z\u00e1klad, o kter\u00fd se mohla op\u0159\u00edt ka\u017ed\u00e1 dal\u0161\u00ed \u010d\u00e1st projektu. Vizu\u00e1ln\u00ed styl, kter\u00fd navozuje klid Vizu\u00e1ln\u00ed identita vznikla tak, aby podporovala emoce, kter\u00e9 si lid\u00e9 s dovolenou spojuj\u00ed \u2013 pohodu, d\u016fv\u011bru, bl\u00edzkost a jednoduchost. Barvy, typografie i grafick\u00e9 prvky jsme ladili tak, aby zna\u010dka p\u016fsobila p\u0159irozen\u011b, lidsky a z\u00e1rove\u0148 profesion\u00e1ln\u011b. Web jako hlavn\u00ed prodejn\u00ed kan\u00e1l Aby zna\u010dka mohla r\u016fst Po spu\u0161t\u011bn\u00ed webu jsme nastavili z\u00e1kladn\u00ed marketingov\u00fd syst\u00e9m \u2013 od SEO a analytiky p\u0159es e-mail marketing a\u017e po obsahovou strategii pro soci\u00e1ln\u00ed s\u00edt\u011b. C\u00edlem nebylo jen vytvo\u0159it hezk\u00fd web, ale p\u0159ipravit zna\u010dku na dlouhodob\u00fd r\u016fst a v\u011bt\u0161\u00ed nez\u00e1vislost na rezerva\u010dn\u00edch platform\u00e1ch. Soci\u00e1ln\u00ed m\u00e9dia M\u00e1te projekt, kter\u00fd pot\u0159ebuje jasn\u00fd sm\u011br? Pom\u016f\u017eeme v\u00e1m vytvo\u0159it zna\u010dku, kter\u00e1 nebude jen dob\u0159e vypadat, ale bude d\u00e1vat smysl v\u00e1m, va\u0161im z\u00e1kazn\u00edk\u016fm i dal\u0161\u00edmu r\u016fstu. CHCI PROBRAT SV\u016eJ PROJEKT<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":766,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-621","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.brandvity.com\/index.php?rest_route=\/wp\/v2\/pages\/621","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brandvity.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.brandvity.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.brandvity.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brandvity.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=621"}],"version-history":[{"count":53,"href":"https:\/\/www.brandvity.com\/index.php?rest_route=\/wp\/v2\/pages\/621\/revisions"}],"predecessor-version":[{"id":751,"href":"https:\/\/www.brandvity.com\/index.php?rest_route=\/wp\/v2\/pages\/621\/revisions\/751"}],"up":[{"embeddable":true,"href":"https:\/\/www.brandvity.com\/index.php?rest_route=\/wp\/v2\/pages\/766"}],"wp:attachment":[{"href":"https:\/\/www.brandvity.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=621"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}